General Design

Acutoronto - Infographic, Social Media Posts, and branded signage

Role: Art Director & Designer

AcuToronto, an established wellness clinic, was looking to refresh its social media presence and strengthen awareness of its specialized feminine wellness and therapy services. Working within the clinic's existing brand identity, I developed a series of social media templates and infographics that embraced its holistic approach and feminine aesthetic. The goal was to create visually appealing, informative content that communicated the clinic's expertise, educated its audience, and provided a consistent and recognizable look across its digital platforms.

North York City Centre - Large Scale Hoarding

Role: Art Director, Photographer & Designer

Tasked with developing large-format signage for the upcoming food court at North York City Centre, I wanted to showcase the exciting variety of trendy, fusion-inspired food vendors that would soon be calling the space home. The creative direction focused on a clean, modern, and uncluttered design that highlighted the diversity of food offerings while building anticipation for the new dining destination.

Itinerary Package - London, UK Real Estate Tour

Role: Creative Director & Designer

This project presented a unique design challenge: creating a compact yet comprehensive travel agenda for an overseas business trip involving top executives and a key client. The solution was a custom three-fold brochure, thoughtfully designed to fit neatly into a business suit pocket while providing all essential travel details and itinerary information. With limited space and a substantial amount of content to communicate, careful attention was given to layout, typography, and information hierarchy to ensure readability without compromising the overall aesthetic. The result was a practical, polished, and professional piece that combined functionality with thoughtful design.

77 Wade Campaign

Role: Creative Lead Designer

With a marketing budget spanning print advertising, digital placements, and social media, I took on the role of Creative Lead Designer for the 77 Wade digital campaign. Recognizing that the development offered three distinct opportunities — retail, residential condominiums, and commercial office space — I developed three separate campaign directions, each tailored to appeal to its own target audience and purchasing demographic. The approach allowed each offering to have a distinct visual voice and messaging while maintaining consistency with the overall 77 Wade brand across all marketing platforms.

The Berczy Retail

Role: Creative Lead Designer

When the CW sales team identified an opportunity to present a retail leasing property with an unconventional layout, I developed a custom fold-out presentation card to serve as both an informative guide and a client presentation tool. With 10 individual retail units, each offering different specifications and leasing details, the challenge was to organize a substantial amount of information in a clear and engaging format.

The fold-out concept allowed each unit to have its own dedicated space and corresponding information, making it easier for clients to navigate and compare the available opportunities. The result was a practical yet distinctive presentation piece that captured the client's attention and received positive feedback for its creative and unconventional approach.

The Gallery of Projects Past

Role: Creative Lead Designer

Various Projects throughout my career and examples of my diverse client portfolio.