Branding

Chestnut Researsh Inc.

Client: Owner - Courntey Walker

My client was looking to modernize her presentation materials with a fresh, contemporary PowerPoint template that complemented her existing logo and brand identity. I developed a fully editable presentation package, including a cohesive colour palette, custom infographics, icon set, and carefully selected stock photography. The goal was to provide a versatile and polished presentation system that could be easily customized for different audiences, industries, and client meetings while maintaining a consistent and professional brand presence.

ECP Communications Branding

Client: Edna Canning-Park Communications

Role: Art Director & Designer

My client was preparing to launch her own Public Relations firm and wanted a fresh, modern brand identity that reflected confidence, femininity, and boldness. The creative direction centred around incorporating the letter "C" as the foundation of the brand, transforming it into a distinctive logo that balanced elegance with a strong visual presence. I developed a complete brand identity package, including the primary logo and its variations, a cohesive colour palette, and branded templates to ensure consistency across her business and marketing materials.

Complete Branding Package

Client: Oggi Bistro Inc.

Role: Creative Director & Designer

The owner entrusted me with developing a complete brand identity and marketing campaign for this independent bistro, transforming its presence into a polished and cohesive dining brand. From website design and interactive menus to business cards and social media branding, I created a collection of custom-designed materials that carried a consistent look and feel across every customer touchpoint. The social media package also included branded profile and account graphics to establish a professional online presence. The goal was to give this small bistro a refined, five-star look while creating a memorable brand experience that reflected the quality and personality of the establishment.

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Logo Rebranding

Client: Michael Hayes Newport

Role: Graphic and web designer

Working alongside Creative Director Michael Leva, I was brought on to help rebrand the existing Michael Hayes New York (MHN) identity in preparation for the renovation of its flagship store in Newport, Rhode Island. The challenge was to modernize an established logo and give the brand a more contemporary, fashion-forward appeal without losing the heritage and recognition behind the Michael Hayes name.

Through thoughtful design and a refreshed visual identity, we elevated MHN's presence to compete alongside larger fashion brands while preserving its individuality. As a freelance designer, I had the opportunity to help bring the owner's vision to life, transforming a personal business into a polished, competitive fashion brand.

New Logo Branding

Client: Finishline Lounge @Woodbine Racetrack

Role: Art Director & Designer

The project involved developing the visual identity and branded materials for a newly renamed upscale restaurant located within Woodbine Racetrack, catering to horse owners, trainers, and racing industry guests. The goal was to create a refined and sophisticated look that reflected the exclusivity of the lounge while complementing the atmosphere of the racetrack. I designed a cohesive collection of branded materials, including custom menus, coasters, and electronic invitations, ensuring a consistent and polished guest experience across both print and digital touchpoints.